5-Minute Lead Response
Capture inquiries from your website, ads, portals, and forms, then route them before they go cold
Real Estate CRMClose More Deals
Real Estate CRM Philippines
A CRM That Understands How Philippine Brokerages Actually Sell
Generic CRMs don't understand property matching, commission splits, or listing cycles. Custom CRM built for Philippine brokerages — route leads, track agents, automate follow-ups, and close more deals.
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Why HubSpot and iRealtee OS Aren't Enough for Growing Philippine Brokerages
Philippine brokerages managing 20+ agentshit a ceiling with generic tools fast. HubSpot doesn't understand property-buyer matching, listing cycles, or how commission splits work in Philippine real estate. iRealtee OS was a step forward, but growing firms quickly outgrow its limitations — especially when you need custom lead routing rules, multi-project tracking, and detailed agent analytics.
What a Growing Brokerage Actually Needs
Your CRM should do more than store contacts. It needs intelligent lead routing based on agent specialization and area coverage. It needs commission tracking with automatic split calculations — no more spreadsheet disputes. It needs property-buyer matching that connects the right listings with the right prospects. And it needs automated drip sequences for the long sales cycles that are standard in Philippine real estate.
Built for Philippine Real Estate Workflows
We build CRM systems specifically for how Philippine brokerages operate — from Viber integration for agent communication to multi-project support for developers with multiple subdivisions. Explore our full range of real estate software solutions or see our custom real estate web development services for the complete digital transformation.
Is Your CRM Losing You Deals Every Day?
Most Philippine brokerages struggle with the same CRM problems that cost them revenue and agent trust.
Leads Assigned Manually — Hot Prospects Go Cold
Without intelligent routing, leads sit in a queue while agents cherry-pick. By the time someone responds, the buyer is already talking to another broker.
Commission Tracking in Spreadsheets Causes Disputes
Split commissions, referral fees, and milestone payments tracked manually lead to errors. Disputes damage trust between agents and management.
No Property-Buyer Matching — Agents Guess
Without a matching engine, agents rely on memory and gut feel to connect buyers with properties. The best matches get missed, and deals take longer to close.
Follow-up Sequences Are Inconsistent Across Agents
Some agents follow up religiously. Others forget after the first call. Without automation, your brokerage's follow-up quality depends entirely on individual discipline.
No Agent Performance Visibility for Managers
Managers can't see who's converting, who's struggling, or where the pipeline is leaking. Decisions are made on gut feel instead of data.
Client Handoffs Between Agents Lose Context
When a client is transferred between agents — for vacation, specialization, or territory — all the context and conversation history disappears.
Sound familiar?
It's time to build a CRM that works the way you sell.
Lead Flow Fixes
Respond faster, route smarter, and track every deal through commission payout
A custom CRM for Philippine brokerages that need cleaner lead response, agent accountability, buyer matching, and commission visibility.
Property-Buyer Matching
Match buyers by budget, location, property type, timing, and agent ownership without digging through spreadsheets
Commission Clarity
Track split logic, payout status, reservation milestones, and audit trails so disputes are easier to resolve
Agent Performance Dashboard
See response speed, active leads, follow-up tasks, pipeline stage, and source quality per agent
Low-Friction Follow-ups
Daily tasks, reminders, and message-ready workflows that support agent habits instead of fighting them
Buyer & Seller Records
Keep requirements, property shortlists, documents, notes, site visits, and next steps in one record
Featured Success Story
Real Results, Real Impact
5 min
Response Target
Route new inquiries before they go cold
1
Lead Record
Source, buyer needs, follow-ups, and agent owner
Clear
Commission Trail
Splits, milestones, payout status, and history
Built for Philippine Brokerages
Lead Capture to Auto-Assignment
Property-Buyer Matching Workflow
Commission Split Audit Trail
Mobile Agent Adoption Flow
Stop losing deals to slow follow-ups
Medianeth builds custom real estate CRM systems that route buyer inquiries, guide agent follow-up, and track deals through commission payout.
Generic CRMs do not understand property matching, reservation milestones, commission splits, broker channels, or Philippine sales habits. If leads live in chats and spreadsheets, your team cannot see who responded, what was promised, or what payout is due.
Request a Workflow DiagnosticYour agents deserve a CRM that helps them sell,
not one that slows them down.
Our Process
From scattered inquiries to a trackable brokerage pipeline
We build the CRM around how your team captures, assigns, follows up, matches, reserves, and pays out deals.
01
Lead Audit
Response Mapping
We map every inquiry source, assignment rule, agent handoff, and follow-up gap to see where leads leak.
02
Agent UX
Mobile Workflow
We design daily tasks, reminders, buyer notes, and quick updates so agents can use the CRM from the field.
03
Core Build
Routing & Matching
We build lead capture, assignment rules, buyer requirements, property matching, and pipeline stages first.
04
Commission Flow
Splits & Audit Trail
We add commission rules, reservation milestones, payout status, and history so finance and sales see the same record.
05
Launch
Train & Migrate
We migrate clean lead and property data, train agents and admins, and roll out with adoption checks after launch.
CRM Proof Points
Make every inquiry visible and accountable
The CRM should show what came in, who owns it, what happened next, and what payout is attached.
0min
Response Target
Routing workflow designed around fast first contact
0
Buyer Record
Requirements, shortlist, notes, tasks, and source
0
Payout Inputs
Split rules, milestones, approvals, and history
Get Started
Ready to fix your brokerage lead flow?
Apply for a Workflow Diagnostic to review inquiry sources, agent assignment, buyer matching, follow-up, and commission tracking.
Decision process
One workflow. One clear decision.
Best suited to construction teams fixing field reporting, project controls, procurement, safety, estimating, or system handoffs. Property operations are a strong adjacent fit; commerce, migration, automation, and agency delivery applications are reviewed selectively.
Duration
7–10 business days
Scope
One critical workflow
Access
Up to four stakeholder interviews
Ownership
Your artifacts, with no build obligation
01
Choose one critical workflow
Anchor the diagnostic to a costly handoff, recurring delay, reporting gap, or operational risk.
02
Map the current state
Trace people, tools, approvals, data, and field-to-office handoffs as they work today.
03
Decide the right path
Compare build, buy, integrate, and keep options against the real operating constraint.
04
Review risk and dependencies
Surface adoption, data, integration, compliance, and ownership dependencies before scope expands.
05
Define a pilot scope
Frame the smallest useful pilot that can test the recommendation with operating evidence.
Decision-ready outputs
- Current-state workflow map
- Cost-of-friction assumptions
- Build, buy, integrate, or keep recommendation
- Data, integration, and adoption risk map
- Clickable workflow prototype or annotated screens
- Decision-ready pilot scope, timeline, and budget range
This is a paid, fixed-scope diagnostic. Pricing is confirmed in writing after the fit review so the scope matches the workflow and access required.
Good fit
A real operating workflow, access to process owners, and willingness to test the best option—even when it is not custom software.
Not a fit
A generic quote request, a predetermined feature list with no workflow access, or a request for staff augmentation only.
What happens next
We review every application within one business day. Strong matches move to a 20-minute fit review; confirmed matches receive a written diagnostic proposal within two business days. If the problem is not a fit for custom software, we say so directly.
Application
Describe the workflow that needs a decision.
Required fields help us judge fit before asking for your time. Fields marked are required.
Ready to see where your leads are leaking?
Replace chat-and-spreadsheet follow-up with a brokerage CRM built for routing, matching, agent adoption, and commission clarity.
Request a Workflow DiagnosticSmart Routing
Assign inquiries by source, area, property type, availability, or custom rules
Commission Clarity
Track splits, milestones, payout status, and audit history
Agent Adoption
Mobile-first tasks and reminders that fit daily sales work
Check out our industrial real estate work
See Warehouse Case StudyReal Estate CRM FAQ
Common questions about custom CRM for Philippine brokerages
Generic CRMs require extensive customization to handle real estate workflows. A custom CRM is built from the ground up with property-buyer matching, commission split tracking, listing cycle management, and agent territory assignment — features that would take months of custom development on top of HubSpot or Salesforce, if they're even possible.
Yes. We build native integrations with Viber, WhatsApp, and SMS so agents can communicate with leads through their preferred channels while the CRM automatically logs every interaction. Managers get full visibility without agents needing to change how they communicate.
The system automatically assigns incoming leads based on rules you define — agent specialization (condo vs. house and lot), geographic coverage, current workload, conversion history, and availability. Hot leads go to your best closers. New agents get training-appropriate leads. Response times drop from hours to minutes.
Absolutely. We build commission tracking that handles agent splits, team leader overrides, referral fees, developer incentives, and milestone-based payouts. Every calculation is transparent, auditable, and dispute-free. No more spreadsheet arguments at the end of the month.
A core CRM with lead management, agent dashboards, and basic automation takes 8-12 weeks. A full-featured system with commission tracking, property matching, automated sequences, and client portal takes 16-20 weeks. We deliver in sprints so you can start using the CRM early while we build additional features.
A custom real estate CRM typically costs between PHP 800,000 and PHP 2,500,000 depending on features and complexity. This includes design, development, data migration, training, and initial support. Compared to the ongoing subscription costs of generic CRMs that still don't fit your workflow, custom CRM usually delivers better long-term ROI.
Yes. We handle data migration from Excel, Google Sheets, HubSpot, iRealtee OS, or other systems. We clean and deduplicate your data during migration, validate records before launch, and keep backups so the cutover is controlled.
iRealtee OS works well for smaller brokerages with straightforward needs. However, it has limitations in lead routing customization, commission structure flexibility, and reporting depth that growing firms quickly outgrow. If you're managing 20+ agents or need complex commission structures, a custom CRM will serve you significantly better.